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Thomas Jefferson University Hospital took home three awards at the Healthcare Advertising Awards held recently in Atlanta.

In the academic medical center category, Jefferson University Hospital won the Gold Award for its Radio/Advertising series which, by presenting true patient stories told by the patients themselves, highlighted the Hospital’s cancer, neurosurgery and orthopaedic offerings.

In the Television Advertising/Series, the Hospital won the Silver Award for the visual patient stories which highlighted prostate cancer, orthopaedic surgery, colon cancer and breast cancer treatments and services.

Jefferson University Hospital also took home the Best of Show Award for the two series.

Judges for the Healthcare Advertising Awards consisted of a national panel of healthcare marketers, advertising creative directors, advertising professionals, healthcare consultants, marketing professors and the editorial board of Healthcare Marketing Report.

Sponsored by Healthcare Marketing Report, the Healthcare Advertising Awards is the oldest and most prestigious healthcare advertising awards competition.

Some of the Jefferson University Hospital winning ads may be viewed on the Hospital web site: www.JeffersonHospital.org. The advertising was a collaborative effort by the Jefferson University Hospital Marketing Department, Caspari McCormick of Wilmington, Del., and Pat Cannon, an independent producer.