Eagles and Thomas Jefferson University Hospitals Celebrate 7 Years of Tackling Breast Cancer
October 12, 2012
For the seventh year, the Philadelphia Eagles, Thomas Jefferson University Hospitals and their fans are teaming up for the fight against breast cancer with the annual Tackling Breast Cancer (TBC) campaign. This Sunday, against the Detroit Lions, the Eagles will once again host a Tackling Breast Cancer game that will feature pink elements throughout the stadium. Volunteers from Thomas Jefferson University Hospitals will be selling pink Eagles hats to fans as they enter the stadium, and each fan will receive a pink rally towel, courtesy of Snapple.
In partnership with Thomas Jefferson University Hospitals, the Eagles have invited 50 breast cancer survivors along with each of their greatest fans to hold a large pink ribbon alongside two American flags on-field during the anthem. The NFL's Breast Cancer Awareness (BCA) campaign will also be highlighted through in-stadium banners, on-field stencils, field goalpost wraps and pink Nike gear worn by players and coaches.
“Thomas Jefferson University Hospitals is once again proud to partner with the Philadelphia Eagles for the Tackling Breast Cancer campaign to raise awareness and benefit the Jefferson Breast Care Center,” said David P. McQuaid, FACHE, President, Thomas Jefferson University Hospitals, Inc. “It’s been seven impactful years alongside the team and fans, a dedicated group who will no doubt be bleeding green and thinking pink at Sunday’s game for Breast Cancer Awareness.”
New to this year’s TBC campaign is the Eagles TBC Photo Mosaic, a call to fans to submit photos to show what TBC means to them. Photos are submitted online, with the option at the end to make a donation where 100% of the proceeds benefit TBC. The photos will be merged into one mosaic depicting the Eagles TBC ribbon which will be published on PE.com & the Eagles Facebook Page. Fans will then be able to “tag” their photo, connecting it to their social media pages. Fans are encouraged to use the hashtag #EaglesTBC throughout the month of October and tag @EaglesCommunity to be part of the social media campaign.
“Whether fans are at the game or online, we want to engage them in the fight against breast cancer,” said Eagles president, Don Smolenski. “With the online photo mosaic, our fans – in Philadelphia and across the globe – can all be a part of Tackling Breast Cancer.”
The Eagles TBC initiatives will continue throughout the month of October, including during the October 28th game against the Atlanta Falcons. For more information on Eagles TBC or to join the photo mosaic, please visit PhiladelphiaEagles.com.